Arnold’s Missions Cafe

Brand Identity

Arnold’s Missions Cafe is a small cafe with a big mission: Give every dollar of profit to help support missions and the poor worldwide. I designed a simple identity that played well across store signage and media to help communicate this mission to the world.

Scope

Art Direction, Design, Illustration, Copywriting, Signage

Diversity and Unity

The logo is a celebration of diversity and unity. The seven coffee beans represent the seven continents. Each bean is simultaneously unique and part of a larger whole.