Kids Count
Brand Identity
A playful identity redesign for a non-profit organization that invests in our future world-changers by providing free after school programs for children in lower-performing Gainesville schools.
Scope
Art Direction, Design, Style Guide
Leaving a mark
The redesigned logo is a friendly mark packed with purpose. It is an open book, an invitation to read and to grow. It represents the four developmental pillars of Kids Count: Literacy, Character, Social-emotional and Enrichment.
Breaking the rules
We turned punctuation into “fun-ctuation” to help align the identity with the mission. Using punctuation marks from the Mikado Bold font, we were able to create a variety of faces to be used as secondary elements, transforming literacy into joy.
