LoveNutz

Brand Identity

Seventies soul with a modern crunch

LoveNutz began as a small-batch pecan venture with a simple brief: “Seventies love vibes meet Matt Benson.” With plenty of creative freedom, the challenge was to channel that retro warmth into an identity that felt fresh, memorable, and cost-effective. The result was a playful identity paired with an economical packaging solution that let the pecans shine while keeping production lean.