Aces in Motion

Brand Identity

A bold new look for life beyond the court

Aces in Motion (AIM) is an after-school program that builds character through tennis, but its impact goes far beyond the court. As the organization welcomed a new Executive Director and broadened its focus on academic success, emotional well-being, and life-skill development, it needed a fresh identity that reflected its full mission and resonated with the youth.

No Limits

The new mark adopts a clean, sports-inspired form that nods to a tennis ball while remaining open-ended, reflecting AIM’s belief that lessons learned on the court are building blocks for life beyond it. This updated direction moves away from the childish feel of the old logo and better resonates with the youth AIM serves.