Arnold’s Missions Cafe

Brand Identity

Every dollar on a mission

Arnold’s Missions Cafe is a small cafe with a big mission: Give every dollar of profit to help support missions and the poor worldwide. I designed a simple identity that played well across store signage and media to help communicate this mission to the world.

Diversity in the details

The logo is a celebration of diversity and unity. Seven coffee beans symbolize the seven continents, each distinct yet connected as part of a greater whole. This design reflects Arnold’s Missions Cafe’s global mission and commitment to bringing people together through a shared purpose.