Kids Count

Brand Identity

Investing in tomorrow’s leaders

A playful identity for a non-profit that invests in our future world-changers by providing free after school programs for children in Gainesville’s lower-performing schools. The new identity reflects a spirit of hope, growth, and community.

Leaving a mark

The redesigned logo is a friendly mark packed with purpose. It is an open book, an invitation to read and to grow. It represents the four developmental pillars of Kids Count: Literacy, Character, Social-emotional and Enrichment.

Breaking the rules

We turned punctuation into “fun-ctuation,” creating playful faces from Mikado Bold’s punctuation to serve as secondary design elements. This clever twist turns literacy into a joyful experience, aligning perfectly with the organization’s mission.